In stark contrast to some payment processors that that provide payment gateways services as part of a package, PayPal is just about the easiest payment gateway to add to any website in and it also happens to be one of the most trusted names among online shoppers, which can only be good for buyer convenience and confidence – two crucial factors when it comes to maximising online sales.
PayPal is pretty much everything we’ve come to expect from a modern payment services firm: transparent, affordable and flexible even for the smallest of businesses, which have been neglected for far too long in this industry.
It’s optimised very well for mobile and major eCommerce CMS’s such as WooCommerce (WordPress), Magento, Wix, BigCommerce and Shopify – something we can’t say for all gateways.
Thankfully, PayPal is also completely transparent about its pricing and you can even get an idea of what fees you’ll pay when taking online debit and credit card payments by using its cost calculator.
The ideal PayPal customer is going to be a small business with a relatively high volume of card transactions every month because those 3.4% transaction fees at the bottom end are a steep by anyone’s measure. However, things are highly affordable at the other end at 1.0%, if you can turn over enough sales every month.
On the negative side, there are numerous complaints from PayPal business customers that funds can often be held for lengthy periods and getting a resolution can take too long. On a similar note, its customer support team is generally quick to respond but often slow to resolve issues.